How reGenesis is helping Neela Denim build Digital Product Passport infrastructure ahead of EU regulation, before compliance becomes mandatory.
Digital Product Passport requirements are being phased in industry by industry under EU regulation, with batteries first (mandatory February 2027) and textiles and apparel among the sectors expected to follow. For a denim manufacturer, the question isn't whether DPP compliance will eventually be required. It's whether the infrastructure to comply exists before the deadline arrives.
Building Ahead of the Deadline
reGenesis is working with Neela Denim to build product-level digital records for its denim: material origin, composition, and manufacturing data, connected to a GS1-compliant, DPP-ready format. The goal is straightforward: when the regulation takes effect, the compliance infrastructure isn't a scramble. It's already running.
Why Get Ahead of the Deadline
Brands that wait until a regulation is enforced tend to face the same problem at the same time: incomplete supply chain data, vendors who haven't standardized on a format, and a compressed timeline to launch. Building DPP infrastructure ahead of the mandate means Neela's supply chain partners and buyers can work with a functioning system, not a deadline-driven retrofit.
What This Makes Possible
Build the infrastructure early. Test it before it's mandatory. Meet the regulation on day one, not in a scramble.
See how DPP-readiness works for your brand →

