Problem & DPP Solution
challenge
&
impact
Counterfeits and compliance challenges cost brands billions.
With upcoming EU Digital Product Passport (DPP) requirements, GS1 Project Sunrise, and consumer demand for transparency, traditional barcodes and labels can’t keep up.
Modern supply chains are complex, often spanning multiple regions, vendors, and transportation modes. Traditional tracking methods are fragmented, resulting in insufficient visibility into product movements, ownership, and status at various stages.
The reGenesis DPP+ Platform
One QR unlocks compliance, authenticity, and consumer engagement. reGenesis DPP+ combines Digital Product Passports, anti-counterfeit labels, and traceability modules into a single, scalable platform.
impact
This leads to a lack of accountability, makes regulatory compliance difficult, and prevents companies from verifying the authenticity and origin of products.
Without critical data, organizations struggle to identify inefficiencies in the supply chain, make accurate demand forecasts, and optimize processes to increase operational efficiency.
Companies struggle to protect their brands and consumers from counterfeit goods, leading to potential legal issues and financial loss.
Delayed responses lead to greater health, safety, and financial risks, and sometimes irreparable brand damage.